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Focus is an international brand that covers the entire spectrum of sport and racing bikes. They design bikes for top athletes, recreational racers and promising young talents ??" all of whom find high quality at an outstanding price-to-performance ratio. The Focus motto is "By Pros, for Pros", because they work with their sponsored athletes to develop cutting-edge designs that help competitive cyclists of all abilities go faster, finish stronger and climb onto the podium.

Focus has deep German roots. Their production facilities and administrative offices are located in Cloppenburg, in Lower Saxony. German products have a global reputation for high quality, exceptional innovation and stylish design. Focus is proud of its German heritage and holds true to the nation's desire to make products with the best workmanship, reliability, durability and performance. Focus continually implements the newest and best manufacturing methods and invests in the best machinery and most skilled manpower. Call it the German advantage.
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